Following a successful APEX EXPO in Long Beach, California, APEX (Airline Passenger Experience Association) announced their 2021-2022 Board of Directors. The new Board was named during the association’s second digital Annual General Meeting (AGM).

Several new members were elected to the 2020-2021 APEX Board including, Luc Bondar, President at MileagePlus and VP of Marketing and Loyalty at United Airlines; Jeffrey Goh, Chief Executive Officer at Star Alliance; and Job Heimerikx, CEO and Founding Partner at AirFi.

The new Board members join a distinguished group of industry influencers who are already shaping the future of the Association through their contributions to the Association. They include APEX President Andres Castañeda, Chief Customer and Digital Officer and EVP at Aeroméxico; APEX Vice President Akira Mitsumasu, VP of Global Marketing at Japan Airlines; APEX Treasurer Joan Filippini, Senior VP of Non-Theatrical Sales at Paramount Pictures; President Emeritus Anton Vidgen, Director of Brand Experience at Air Canada. As well as APEX Secretary Maura Chacko, Vice President of Development at Spafax; Perry Cantarutti, Senior Vice President Alliances at Delta Air Lines; Zina Neophytou, Vice President, Out of Home at BBC Studios and Stefan List, Head of Cabin Market Insights at Airbus.

Elected by APEX members, the Board of Directors is comprised of volunteers from airline, alliance, and supplier member companies. Each member brings unique insights and diverse experiences to meet the growing needs of the association and industry.

Commenting on his appointment to the APEX Board of Directors, AirFi CEO Job Heimerikx said: “I’m beyond excited to begin working with such an accomplished group of my industry peers as we steer APEX into the future and support the entire industry in its recovery from what have been an incredibly challenging few years. My top priorities are to strengthen the financial foundations of APEX and to ensure that the organization’s Code of Conduct is upheld. By improving integrity across the industry, we can promote a healthy value chain from start to finish. This is especially important when a market is under pressure.”




  • President – Andres Castañeda, Aeroméxico
  • Vice President – Akira Mitsumasu, Japan Airlines
  • Treasurer – Joan Filippini, Paramount Pictures
  • Secretary – Maura Chacko, Spafax
  • President Emeritus – Anton Vidgen, Air Canada



  • Luc Bondar, United Airlines
  • Perry Cantarutti, Delta Air Lines
  • Jeffrey Goh, Star Alliance
  • Job Heimerikx, AirFi
  • Stefan List, Airbus
  • Zina Neophytou, BBC Studios


Learn more about why Job joined the APEX Board of Directors in a Q&A with him here.

Learn about the Airline Passenger Experience Association here.