The latest in a series of strategic alliances supports AirFi’s expansion in Southeast Asia and underscores the company’s commitment to providing global expertise with local support to airline customers.
07/28/2021, Singapore: AirFi, the leading provider of portable wireless inflight entertainment and onboard ancillary revenue solutions to the airline sector, and Basecare Vietnam, a Hanoi-based consultancy specialising in cabin interiors and technologies, have today announced a new partnership that will accelerate the rollout of AirFi’s digital cabin solutions across more airlines in Vietnam.
Effective from July 2021, Basecare Vietnam will operate as AirFi Vietnam and becomes the exclusive sales representative of AirFi solutions to airlines in the country, which is one of the world’s fastest-growing economies and home to a flurry of start-up activity in aviation. AirFi Vietnam is the fifth strategic regional representative for AirFi, following the successful introduction of AirFi Indonesia, AirFi America, AirFi Korea, and AirFi Romania. Each local representative brings valuable regional expertise, advice, and service not only to AirFi’s customers but also to other airlines in the region.
Under the new strategic alliance, Basecare Vietnam (AirFi Vietnam) will act as vendor for AirFi’s inflight entertainment and ancillary revenue solutions and will also draw on deep knowledge of local business practice, consumer habits, and many years of experience in airline start-ups to optimize UX, content and retail offerings, as well as supporting system monetization and enabling zero capex deployment for qualified airlines.
“I’m thrilled to announce the signing of this strategic alliance with AirFi for the benefit of all of Vietnam’s Airlines,” commented Clarence Phua, Director of Customer Service at Basecare Vietnam. “The Vietnamese sky is brimming with fleets of Boeing and Airbus aircraft, all of which are perfectly suited for AirFi’s wireless streaming solutions. We believe the AirFi portfolio is truly the market’s leading array of portable inflight entertainment, ancillary revenue and connected crew ePOS solutions.”
Commenting on the partnership, Vimal Kumar Rai, AirFi EVP Global Sales and Marketing said: “The magic of selling onboard is all about curating a mix of products and services that are timely and relevant to the passenger. The local representation and regional expertise of our in-country representatives helps AirFi develop culturally intuitive and engaging passenger experiences through customized onboard retail offerings while streamlining crew operations and otherwise maximising the profitability of the AirFi system. Basecare Vietnam is the ideal partner to help localize our offerings and optimize ancillary revenues for our partners in the region.
About AirFi www.airfi.aero
With offices worldwide, AirFi is a travel technology company that helps travel operators deliver digital entertainment and shopping experiences to passengers, unlock operational benefits for crew and drive ancillary revenues from onboard sales. AirFi’s state-of-the art portable wireless streaming solutions are safe, proven, cost-effective, and easy to deploy. More than 70 airline and rail operators trust AirFi and its portfolio of commercial, fulfilment and content partners to provide enriching passenger experiences while supporting ancillary revenue strategies in the cabin.
Sales Contact: Vimal Rai, EVP Global Sales & Mktg, firstname.lastname@example.org
Media Contact: Maryann Simson email@example.com
About Basecare Vietnam
Located in Hanoi, Basecare Vietnam was established in 2020 to provide consulting and research and development services to the airlines of Vietnam. Basecare’s team of aviation experts leverage many years executive airline experience to assist clients with development strategies, marketing, sales, and the development of solutions in cabin interiors and cabin technology. in achieve digital transformation, provide expert research and development services
Contact: Clarence Phua, Director of Customer Service, Clarence.firstname.lastname@example.org